Building an identity that embodies the product.
Flock uses patented pooling tech to find and fill trucks' empty spaces. This takes advanced algorithms factoring in load sizes, weight, material type, routes, dates, hours, miles, truck types and more - and they're the only company that can do it.
This efficiency improves costs for shippers, allows carriers to earn more money and cuts emissions for the planet. This idea of shippers, carriers and algorithms working together to everyone's benefit formed the basis for the new identity.
