Flock uses patented tech to find and fill trucks' empty spaces. By keeping trucks full and optimizing their routes, Flock eliminates delays, damage and significantly reduces CO2 emissions - making supply chains smarter and more sustainable.
To disrupt a complacent industry, Flock needed a campaign as original and impactful as their product. B2B doesn't have to be boring.
Steve Burns, of Blue's Clues fame, investigated the realities of diffefent load sizes in everyday language, and presented a new solution to an old problem.
So we got their attention. Now what?
We knew we had to extend the campaign through the funnel in order to get results beyond awareness.
